modern senior woman with hand on her face

I remember putting on my makeup as usual the morning of my 40th birthday. I had it down to a science!

This time however, it was all wrong!  It was as if I suddenly forgot what I was doing; as if my face was no longer my own.  

The color seemed off, my blush placement was off, and I was looking “older”.  

Mature skin. I knew it was coming; I just thought I had more time.

Don’t get me wrong. I’m comfortable with my age of 48. I’ve earned my laugh lines; every one of them!  

I just didn’t realize there would come a time when everything I knew about makeup would change. So the research began.  I read countless blogs, and yes: even watched the Real Housewives of Beverly Hills to see what they were doing.

Then the real research began.

I came across a book written by Lois Joy Johnson; a top beauty editor and Sandy Linter; a celebrity makeup artist entitled: Makeup Wakeup. Revitalizing Your Look At Any Age.  It was like they wrote it for me.  

This book literally changed my life, and the way I see myself in the mirror these days. After reading it, I knew there were other women out there encouraged and confident about aging gracefully. Although there are countless makeup tips in this book, I decided to highlight my top 5 faves; the top 5 makeup tips and tricks for mature skin.

The Problem: The Apples Are Gone! Well, Not Really

We’ve been told to “apply blush to the apples of our cheeks.” That phrase has been around for as long as time itself, but who knew that they, along with our other body parts would one day no longer be front and center?

The Fix: We must now apply our blush on top our cheek bones because our apples are lower than they were yesterday!

The Problem: Powder Is Not Your Friend!

This might take some getting used to!  By powder, I mean conventional finishing powders that contain talc and cornstarch.  Too much can make the skin appear older as these powders settle into fine lines and can further dry out the skin. The exception to this powder rule is Mineral Powder which settles on top of the skin; not into it.  

When using a mineral powder foundation, be sure to brush the excess powder away with a clean powder brush, concentrating on areas where powder likes to settle; around the nose, mouth and brows.

The Fix: Use finishing powder on your T-Zone and under the cheeks; never over them. You’ll be amazed at how fresh and supple your skin looks when you cut back on the powder.

The Problem: Foundation Is Now A Must, But You May Need to Change It Up

We used to be able to face the day with a fresh face right out of the shower.  Those days are now gone. Foundation can give you fresher, healthier looking skin while minimizing the look of sun damage.

The Fix:  Remember the days when you applied foundation evenly all over your face?  Forget it. These days your foundation must work harder than your concealer. 

It must be applied sheer in some areas, and layered in others where you need better coverage.  Apply it before concealer.  You may be surprised at how much less concealer you’ll use.  

Try to stay away from cool shades that contain pink. At this stage in the game, pink looks pink no matter how you apply it. Gear towards warmer shades like honey, almond, nude, etc..

Warmer shades make your skin look healthier. Consider boosting your shade a couple of notches.  Most women choose foundation shades too light for them.

You don’t want your foundation shade to just disappear into the skin.  A little more color makes the skin look youthful and warm.

The Problem: Over-Correcting the Flaws

Dark circles under the eyes and signs of sun damage can be corrected, but can be easily overdone.  Too much concealer and/or corrector tends to look heavy and cakey, which accentuates flaws and wrinkles.

The Fix: Most women use more concealer than foundation, and in our younger years, we can get away with it.  If you must use a concealer, apply foundation first, starting at the jawline and working in.  Lightly press your concealer/corrector over the areas of concern with a small concealer brush.  Do not brush over them, as you will wipe it away. Follow with a light layer of foundation to even out the skin tone.  

If you need to conceal under eye circles, consider using a highlighting wand as opposed to a concealer/corrector underneath the eyes to brighten them.  Liquid highlighter is thinner in consistency than concealer.  It’s light reflecting properties will deflect attention from this area while looking smooth and not overdone.

The Problem: Over-plucking the Brows

Most women at some point go overboard when cleaning up their brows. I used to be serious offender!  

When I look back at photos from the 80’s and 90’s, I cringe when seeing those untamed brows. Brows are so important as they frame the face, making you look more youthful.  

The Fix: If you’re a serious brow plucker like I was, step away from the magnifying mirror and allow time for regrowth.  Be patient. This takes time. In the meantime, learn to reshape your brows.  

Only 3 things need to be done to maintain your brows. Correct the overall shape, fill sparse areas and control coarse hairs.  

Filling in the areas that need regrowth can be done with a pencil or brow powder.  I prefer to use brow powder because it doesn’t look drawn on and appears more natural.  Choose a shade that matches your natural brow color or one shade lighter.

Fill in the bare areas first and then cover the entire brow lightly with a brow brush to keep color consistency.  Don’t try to make one brow mirror the other.  Each brow is different and creates character.

Although we’ve not covered all there is to know about managing aging skin with makeup, this is a great place to start.  What are your favorite youthful looking beauty tips? Share them below and let’s get the conversation started!

Reference: Makeup Wakeup by Joy Johnson and Sandy Linter