If you’ve ever found yourself confused with all the foundation choices available, you’re not alone!
You not only have to choose the brand and shade, you also have to decide what type you want between cream, liquid and powder.
Do you choose a type because you prefer it over the others, or should you choose the type based on your skin?
It may not surprise you 80% of women choose their foundation based on preference. For example, they may choose liquid because they think powder is messy. Or they might choose cream because they think it’s easier to apply.
Here’s why this choice is a bad idea.
Each type of foundation was originally created to work it’s best for a particular skin type. When you choose a formula created for another skin type, it won’t meet the needs of your skin which in turn won’t give you the best makeup finish.
Is your skin dry?
Cream foundation was originally designed for dry skin because it contains extra emollients that create a moisture lock, which keeps the skin moist and supple.
Why it won’t work for oily skin: The last thing oily skin needs is more oil. Using cream foundation on oily skin can make the skin look dirty and/or sweaty, and tends to “melt” in warmer climates and during those times we perspire.
Is your skin oily?
Loose powder foundation was created for oily skin because it contains oil absorbers to keep excess oil under control. Liquid foundation can work with oily skin as long as it’s considered “oil-free”.
Why it won’t work for dry skin: Loose powder foundation can be over-drying, unless it was created with moisture lock ingredients and/or botanicals such as KmS Mineral Essentials Select Botanical Foundation. Powder foundation (again with the exception of a botanical blend), can give dry skin a dull, finish which makes the skin look much older.
Do you have combination skin?
Combination skin is a little tricky. If you have it, you have to find a way to manage the oily skin on your t-zone (forehead, nose and chin) and the dry patches on your cheeks. There is no particular foundation created for this skin type, but liquid foundation or BB Cream works best because it’s considered the less of 2 evils.
Why liquid won’t work for oily skin: Unless it was specifically created as an “oil-free” liquid foundation, liquids are created with oils, (not as much as cream foundations) and again, that’s the last thing oily skin needs.
Do you have normal skin?
Lucky You! Because your skin is neither oily or dry, any foundation type will work for your skin that when applied properly can give you the perfect radiant makeup finish.
So, am I telling you to switch if you’re using a foundation that wasn’t created for your skin type?
Not at all.
Because (with the exception of someone with dry skin using a dry foundation) there are things you can do to improve on the less than desirable finish you end up with. For example, if your skin looks oily after you apply your foundation, you can simply top those areas off with a finishing powder or veil.
It’s a about whether or not taking that extra step is worth it to you, and only you can answer that.
So, I want to know what you think. Let me know by commenting below if you agree or disagree about foundation types working best for certain skin types. I’d also love to know if you use what’s recommended for your skin type, or take those extra steps to get the best finish.