What Over 30 Years in the Beauty Industry Has Taught Me


If you’re able to say you’ve done something for more than 25 years, you’ve really hit a milestone. If you’ve spent that long as a parent, a partner in a marriage or in the same profession, it really says something about your passion and commitment to something. You wouldn’t keep on doing it if it didn’t mean something to you. Not that it’s always easy, but, you knew it was something you were just meant to do!

Next month, I’ll be entering my 32nd year in the beauty business. I was recently asked what this milestone has taught me. My answers will probably surprise you. They surprised even me!

I’ve learned the more things change, the more they stay the same.

Like most women, I like to be somewhat “fashionable”, but fashion trends change so much over the course of a year, it honestly makes my head spin. Beauty trends are pretty much the same way. One minute full brows are “in”, and the next, they’re a “don’t”. Today matte lip color is all the rage, and tomorrow it’s all about the gloss. Thank goodness I’ve never been one to play by the rules. I learned it’s better to do what’s works and feels right for you, because sooner or later the “do’s” and the “don’ts” will eventually trade places.

I’ve learned that beauty doesn’t have to be about vanity.

When KmS Mineral Essentials was in the early “thought” stage, a lot of my friends (and even a few family members) just rolled their eyes. They saw the beauty industry as “shallow”, and understandably so. What they didn’t realize was I didn’t want to simply start another makeup company, I wanted it to be so much more.

At the time, I felt like the industry forgot about those of us with problem and sensitive skin who gave up on the idea of ever being able to wear it. It’s not that we didn’t want to. It’s just every time we tried, we either broke out or ended up scratching our skin raw. I wanted to create an equal opportunity makeup, because there’s just something magical about putting on a little makeup. I think we all deserve a little magic! Don’t you?

I’ve learned that true beauty has absolutely nothing to do with makeup.

You can hide just about anything you’d like with makeup. You could spend a lot of money on products, you could even hire a pro do your makeup for you. But, if you’re not feeling well, if you’re depressed, or if you’re unhappy, you’ll never be able to cover it up, because all that’s going on inside will eventually bleed through it all. 

The beauty industry itself wants to convince you that beauty is what you put on your face, but, I believe beauty is more about the way your face lights up when you’re confident, happy, and very much at peace.

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