One of the questions I get asked most is, “why isn’t my foundation covering anything? Isn’t that what foundation is for?” 

The answer of course is yes, but the problem is, sometimes we don’t make it very easy for it to do the job. Sometimes we have to get out of the way. If you’re not getting coverage from your foundation, ask yourself if you’re making the following 4 mistakes:

You’re Using the Wrong Shade

It can be tough finding the right foundation shade. And, truth be told, 75% of women are wearing the wrong one. Not only that, they’re off by at least 1 1/2 shades.  There are those that say if you’re not sure, go light.

I disagree. Why? Because it’s much easier for an uneven skin tone to “bleed” through a light foundation than a darker one. Put this one to the test. Trust me, it makes a big difference!

You’re Using the Wrong Type

If you’re like me and want medium to full coverage without taking a lot of time to prep, you need to take a good look at the type of foundation you’re using. Is it powder, cream or liquid? Although you can get great coverage with powder foundation, you have to take a couple of extra steps to get it.

It might mean using  other products like corrector and concealer, or it could be as simple as applying another layer of foundation. If you’re in a hurry, and most of us are, or if you like to keep things simple, a cream or liquid foundation will be your best bet.

You’re Skipping Quality

In my 30 years in the makeup industry, I’ve never seen a bargain makeup brand that covers flawlessly. Why? Because the bargain brands don’t have enough pigment in them. Instead, they’re mostly made of water or fillers like talc and cornstarch.

Now, I’m in no way suggesting you hit the cosmetic counter to get a better foundation. You don’t have to spend a fortune, but you do need to choose quality if you expect the foundation to do what it’s supposed to.

You’re Not Being Realistic

In a perfect world, we’d be able to slap on the foundation in record time and come out looking flawless. Unfortunately, it just doesn’t work that way. No matter how much you spend, not matter what brand you use, you’ll never come out looking magazine flawless. No one will.

A Celebrity Makeup Artist friend of mine, Stephen Dimmick once told me that while he could make someone look next to flawless (outside of a cover shoot), he doesn’t do it because there would be something important missing; personal character. Every mole, every birthmark, every skin tone tells a story. Our differences, physical and otherwise make us the person we are. 

We need to stop placing unrealistic expectations on ourselves when it comes to how we look. Because true beauty; who we are on the inside, lies beneath our foundation. 

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